Sunday, June 8, 2025 | Columbia, Missouri
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COLUMBIA, Mo. — In a move nobody — and we mean nobody — saw coming, Deion Sanders, aka Coach Prime, just delivered the most seismic jolt in college football since Nick Saban first touched down in Tuscaloosa.
This morning, Sanders officially joined the Missouri Tigers Football Alliance (MTFA) as its executive head coach and co-founder, partnering with Mizzou legend Luther Burden III in what insiders are calling the “college football coup of the century.”
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“This ain’t no rebuild. This ain’t no comeback,” Sanders said at the packed Faurot Field presser.
> “This is a takeover. I saw the future in Missouri. And I came to build an empire — with the players leading it.”
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What Just Happened?
Coach Prime exits Colorado in a mutual deal that shocked Buffalo Nation just 24 hours ago
Accepts new role as Strategic Coach-in-Chief and equity stakeholder in MTFA’s $100M football revolution
Announces new “Gridiron Gospel” mentorship program for NIL athletes, combining faith, finances, and football
Reveals PrimeLab, a recruiting/media content hybrid facility coming to Columbia by Spring 2026
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Why Prime Picked Mizzou
Sources say the moment Luther Burden pitched the Alliance’s mission — players owning their brand, building generational wealth, disrupting tradition — Coach Prime didn’t hesitate.
> “I don’t chase tradition. I create legacy,” he said.
“What Mizzou is building here? This is bigger than Alabama. Bigger than Georgia. This is player power, baby.”
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Viral Moments from the Announcement:
Prime entered the stadium on horseback, wearing a gold-trimmed black suit, backed by “God Did” booming through the speakers
His custom chain read “MTFA CEO”
Fans stormed the field within seconds of the announcement going live on SportsCenter
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Reaction Highlights:
> ️ “Deion just hijacked the SEC. Mizzou is now the epicenter of college football.” – @CFBUnfiltered
️ “This is LeBron-to-Miami, Saban-to-Bama, and Travis-to-Taylor-level iconic.” – The Athletic
️ “Coach Prime just made Missouri the hottest destination in America.” – Bleacher Buzz
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Coach Prime’s Final Mic Drop:
> “Let ‘em laugh. Let ‘em hate.
But by the time we’re done, you won’t say ‘Missouri who?’ —
You’ll say
‘Missouri rules.’”
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#PrimeToMizzou
#MTFA
#SECRevolution
