: Nebraska’s Fred Hoiberg Inks $8.6M Endorsement Deal with Powerade, Donates Millions in Historic Gesture
In a groundbreaking move that blends athletic success with heartfelt generosity, Nebraska Cornhuskers head basketball coach Fred Hoiberg has secured a record-setting $8.6 million endorsement deal with Powerade. The historic agreement marks one of the largest individual endorsements ever awarded to a collegiate coach and signals Powerade’s deepening investment in college athletics leadership.
But it’s what Hoiberg did next that truly captured national attention. In a stunning act of giving, the veteran coach immediately pledged $2.1 million of the deal to Nebraska’s football program—an unprecedented cross-sport contribution aimed at strengthening the university’s entire athletic culture. Additionally, he has reportedly donated thousands of dollars to regional orphanages, furthering his reputation as a leader of not just athletes, but of character.
Hoiberg, who recently led the Cornhuskers men’s basketball team to one of their best seasons in school history—including an NCAA tournament appearance—has become a symbol of revival and resilience. His on-court strategies are matched by his off-court humility and commitment to community betterment.
In a statement following the announcement, Hoiberg said, “This is bigger than basketball. It’s about giving back to a community and a program that believed in me. I want every kid, whether in football cleats or no shoes at all, to feel like someone’s rooting for them.”
The Powerade deal is expected to include promotional campaigns, youth mentorship initiatives, and visibility for Nebraska athletics on a national scale. As Hoiberg cements his legacy in Lincoln, fans and analysts alike agree—his impact goes far beyond the court.
With leadership, vision, and generosity like this, Fred Hoiberg is not just building a program—he’s building a legacy.
