In a bold leap into the future of sports and entertainment, the University of Tennessee has officially unveiled a jaw-dropping 11-display centerhung system inside the iconic Food City Center — a visual marvel powered by the engineering giants at Daktronics. The transformation is more than a facelift. It’s a full-blown sensory revolution set to change the game-day experience in Knoxville forever.
Gone are the days of single, static screens and grainy replays. This dazzling new display — an 11-screen, high-definition spectacle suspended above the court like a floating crown — brings fans closer to the action than ever before. Whether it’s a last-second three-pointer, a thunderous dunk, or a crowd-roaring replay, every moment will now explode in full color, crystal clarity, and surround-vision brilliance.
At the heart of this transformation is Daktronics, a global leader in large-scale LED video solutions. The South Dakota-based company collaborated closely with Tennessee’s athletics department to craft a one-of-a-kind, immersive display system designed specifically for the Food City Center’s intense energy and legendary crowds. The main video screens stretch wider and shine brighter than anything the venue has seen before — each pixel packed with drama, emotion, and Tennessee pride.
