The Game Has Changed. Forever.
In a groundbreaking moment that is sending shockwaves across the NCAA and beyond, Oklahoma Sooners softball icons — Sam Landry, Cydney Sanders, and Isabela Smith — have officially inked individual endorsement deals worth $5.5 million each, marking the largest NIL (Name, Image, and Likeness) package ever awarded to softball athletes.
The contracts, reportedly signed with a coalition of national sports brands, media platforms, and lifestyle sponsors, will catapult the three athletes into the upper echelon of collegiate earners — rivaling top male athletes in football and basketball.
And just like that, the conversation around women’s college sports equity has changed.
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⚾ Who Are the Big Three?
Sam Landry: The ace pitcher with a fearless fastball and over 250 strikeouts last season. Known for her leadership and ice-cold game face, she’s also landed a sports drink endorsement and a major role in a docuseries on ESPN+.
Cydney Sanders: The power slugger who shattered home run records and drew comparisons to legends like Lauren Chamberlain. She’s expected to launch her own signature softball gear line in Fall 2025.
Isabela Smith: The breakout outfielder and social media sensation with over 1.2 million TikTok followers. Brands have called her a “walking billboard of Gen Z sports culture.”
Together, they aren’t just playing softball — they’re building empires.
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The New Gold Standard for Women’s Sports
NIL deals have reshaped the landscape of college athletics, but no one saw this coming in softball. Until now, big-money sponsorships were reserved for Heisman hopefuls and blue-chip hoopers.
But Oklahoma’s dynasty — led by Patty Gasso’s revolutionary coaching — has flipped the script.
> “They’re not just athletes,” said one NIL marketing executive. “They’re brands. They’re movement-makers. And they’re worth every penny.”
The deals reportedly include:
National ad campaigns (TV + digital)
Equity stakes in startup sports brands
Personal development and media training contracts
Custom cleat and glove lines launching in 2026
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Fans React: “They Deserve Every Dollar”
Oklahoma fans lit up social media within minutes of the announcement. On X (formerly Twitter), hashtags like #PayHerWorth and #SoonerSuperstars trended nationwide.
One user posted:
> “If Bryce Young can make $3M+ in college, Sam Landry deserves DOUBLE. These girls built a dynasty. Period.”
Another:
> “I hope every 10-year-old girl with a glove saw that headline today. The world is finally catching up.”
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More Than Just Money
In their joint statement, the three athletes were humble — but powerful:
> “This is about more than numbers. It’s about opening doors for the next generation of girls who dream big. We just proved it’s possible.”
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What’s Next?
Expect:
A national media tour this summer
A major documentary release (already filming)
Partnership announcements with female-focused brands
And yes — another championship run with the Sooners
Because for Landry, Sanders, and Smith — the game isn’t just about winning titles anymore.
It’s about changing the game.
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“They’re not just stars. They’re symbols of what’s possible.”
