ESPN: Flying High: How the Philadelphia Eagles Are Dominating the Marketing Fiel
Marketing & Media SVP Jen Kavanagh on redefining fan engagement and building global fandom.
In the world of sports, fandom is more than loyalty—it’s culture, content, and connection. As media consumption habits evolve, NFL teams are challenged to meet fans where they are, from TikTok to tailgates in Brazil.
For the world champion Philadelphia Eagles, success isn’t just measured in wins—it’s measured in access, authenticity, and how the brand shows up in culture.
In this episode of The Speed of Culture, Matt Britton chats with the Eagles’ svp of marketing & media Jen Kavanagh about how the Eagles are shaping the future of fan engagement and storytelling through a strategy rooted in trust, player empowerment, and emotional connection.
Since joining the team in 2018, Jen has helped transform the Eagles’ fan strategy into a global, content-rich experience. Previously at NBCUniversal, she brings cross-industry insight and a deep understanding of digital storytelling to one of the NFL’s most storied franchises