Leave it to MrBeast to break the internet again. Just hours before the NFL season opener between the Los Angeles Chargers and Kansas City Chiefs on September 5, 2025, he dropped a bombshell on Facebook:
> “I Bought the NFL and put YouTubers on each team ahead of the Chargers vs Chiefs game being streamed on YouTube!”
Fans went crazy — some believed it, others laughed, and everyone shared it. After all, who else but MrBeast could make the world think he just bought the biggest sports league on Earth?
So, Did He Really Buy the NFL?
Not quite. The post was actually part of a massive promo stunt with the NFL and YouTube. For the first time ever, an NFL game — the Chiefs vs Chargers opener — was exclusively streamed on YouTube, and who better to hype it than the king of viral stunts himself?
Why It Worked
1. Bold Claim – “I Bought the NFL” is the kind of headline nobody can scroll past.
2. YouTuber Twist – Putting YouTubers on NFL teams? Pure chaos and entertainment value.
3. Perfect Timing – Right before kickoff, when hype was already at its peak.
MrBeast’s Genius Marketing Play
This wasn’t just a joke — it was classic MrBeast. He knows how to grab attention, create conversation, and turn eyeballs into engagement. In one move, he had NFL fans, YouTube users, and casual viewers all talking about the same thing.
Final Take:
MrBeast didn’t really buy the NFL, but he did something almost as impressive — he made millions of people excited to tune in and watch football on YouTube. And honestly, that might be even more powerful.
