NEW ERA BEGINS IN PROVO
BYU Secures Rising Star RB LJ Martin with 3-Year Deal
Youth Movement Officially Underway
In a blockbuster move that signals a clear shift in strategy, **BYU Football has locked in breakout running back LJ Martin with a bold 3-year NIL deal, committing to build around one of the most electric young talents in the country.
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LJ Martin — The Face of the Future
Sophomore sensation who led the Cougars in rushing yards in 2024
Known for his vision, acceleration, and physicality — a bruiser with breakaway speed
High football IQ and leadership intangibles that coaches rave about
Already a fan favorite and locker room tone-setter
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️ Program Statement
> “LJ embodies everything we want this program to be — tough, humble, and hungry,” said Head Coach Kalani Sitake. “This deal ensures we’re building the future with him at the center.”
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Deal Breakdown (Unofficial Reports):
3-Year NIL Commitment
Structured with progressive performance incentives
Involves regional brand sponsorships + mentorship opportunities for young athletes in Utah
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What This Means for BYU:
Franchise Rebirth: Solidifies the Cougars’ vision of a homegrown, player-driven culture
Youth-Led Takeover: Martin becomes the centerpiece of a new wave of leadership
Recruiting Momentum: Sends a powerful message to future stars: You can thrive and lead right here in Provo
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What’s Next?
Expect BYU to continue building around Martin with a focus on dynamic offensive pieces and aggressive recruiting in the trenches.
The Cougars aren’t just rebuilding — they’re reloading.
This is LJ Martin’s team now.
#BYUFootball #LJMartin #GoCougs #NewEra #BuiltNotBorrowed
