A fictional tale of how a cowboy mascot became college football’s most unexpected celebrity.
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Stillwater, OK | June 2025 — Move over, Coach Prime. Step aside, Saban. The newest face of college football isn’t a player or a coach—it’s a mustached, gun-slingin’ cowboy with a ten-gallon hat and a Hollywood smile.
Oklahoma State’s legendary mascot, Pistol Pete, has reportedly inked a $12 million deal to star in a Netflix action-comedy series, sources say. The series—titled “Stillwater Justice”—is already being called “Yellowstone meets Friday Night Lights with a dash of Ted Lasso.”
And yes, he still wears the boots.
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From Sidelines to Silver Screen
Known for firing up fans in Boone Pickens Stadium, Pistol Pete has long been a cult figure. But thanks to viral TikToks showing his epic slow-mo walkouts and deadpan stares, Pete became a Gen Z icon.
> “He’s John Wick with a lasso,” one fan commented.
Netflix took notice.
The fictional series will follow Pete as a retired rodeo star who secretly coaches a down-on-their-luck high school football team by day—and solves mysteries across Oklahoma by night.
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Branding Explosion
Since the announcement, Oklahoma State merch sales have tripled. The campus bookstore is sold out of replica hats. Pete’s custom “Ride for the Brand” hoodie is on backorder until fall.
Even OSU football coach Mike Gundy joked:
> “We may have to put Pete in the backfield if NIL keeps blowing up.”
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More Than a Mascot
What makes this story viral isn’t just the celebrity factor—it’s the cultural rebirth. Pete’s rise reflects the growing power of college mascots in branding, media, and identity.
Other schools are reportedly scrambling to “modernize” their mascots too. Word is, UGA’s bulldog may soon have a fashion collab with Balenciaga.
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Final Word
What started as a quirky cowboy in Stillwater is now a national brand, a storytelling engine, and an unexpected hero of the digital age.
Pistol Pete isn’t
just riding horses anymore.
He’s riding the algorithm.
