In a groundbreaking move that highlights the growing recognition of spirit squads nationwide, the BYU cheerleading team has successfully lobbied for a pay raise, marking a major step forward in the fight for equality and respect in collegiate athletics.
For years, BYU cheerleaders have played a vital role in energizing fans, representing the university at athletic and community events, and upholding Cougar pride. Despite their visible presence and demanding schedules, they historically received minimal financial support—often covering travel and uniform costs out of pocket.
That changed this week when the university officially announced an increase in stipends for its cheerleaders beginning in the 2025–2026 academic year. The raise follows months of advocacy led by team captains and supporters, who pointed to the hours of practice, athletic commitment, and travel responsibilities required of spirit squad members.
“This isn’t just about money,” said one senior team leader. “It’s about acknowledgment. We train like athletes, we compete nationally, and we give our all for BYU. This raise means our efforts are finally being seen.”
The movement gained traction earlier this year when several cheerleaders met with university officials and athletic department leaders to present detailed proposals, including comparisons to other top programs and testimonials from current and former athletes. Social media support and backing from fans and alumni helped amplify the cause.
BYU Athletic Director Tom Holmoe praised the cheerleaders’ professionalism and perseverance. “They are an essential part of the BYU experience. This raise reflects their value to our athletic community.”
With this win, BYU joins a growing list of universities recognizing spirit squads not just as entertainers, but as legitimate athletic contributors. For the cheerleaders, it’s a victory that echoes far beyond the sidelines. #GoCougs #RespectTheSquad
